The Photographers Series: Madara Freimane

A lilac summer dress, long blonde hair, porcelain skin and a sweet smile, Madara Freimane welcomed me on a warm spring day in the colourful neighbour of Notting Hill, London. We walked around Portobello Road looking for a place where to sit down and have a chat about her work, and we ended up in a lovely cozy cafe with beautiful windows facing the busy street.
Madara is a great freelance photographer and a strong, independent young woman promoting sustainability in the fashion industry through her successful platform What’s your legacy (WYL).
Originally from Latvia, she started taking photos while still living in her country. After a short period of time spent in Vienna, she then moved to London where she attended the London College of Fashion. It is during those years at University, immersing herself in a world which often shows us only its shining side, that she became aware of what’s behind the high street brands, of how clothes are produced – exploiting people and the environment – and of how depersonalising some trend can be when forcing us to buy and wear certain outfits due to their popularity.
The shining world then became dull if not even dark, and Madara decided to look more into sustainable brands whose clothes were both beautiful and ethically made, saying goodbye, with no regrets, to the high street ones.
The idea to offer other people the right tools to make their own decisions also when it comes to fashion, brought What’s your Legacy to life.
Madara now shoots for ethical brands, take videos interviewing people whose talent has been dedicated to the mission, and fill the online platform with amazing contents.
Also as a photographer, she looks for honesty and simplicity. She likes a portrait taken outdoors, with natural light; she loves working with trusted creatives and with models who are confident with their own bodies, who are guided by their personality, not by set rules. Her photos are candid, fresh and yet captivating, as the brands she works with and she promotes.
It is our responsibility, in the same way it is theirs, to make a difference, to show our unique faces and to work together for the world we value.
I thanks Madara so much for working with me on this project, and I invite you to have a look at her work at https://wylstore.com/ and to follow her on Instagram @wyl_store.
©2019 Flavia Catena
Madara_FlaviaCatena_19r
Madara_FlaviaCatena_02rMadara_FlaviaCatena_04rMadara_FlaviaCatena_08rMadara_FlaviaCatena_09rMadara_FlaviaCatena_10rMadara_FlaviaCatena_13r
Madara_FlaviaCatena_01r
Madara_FlaviaCatena_16rMadara_FlaviaCatena_18ri
Here below some of Madara’s photographs:
IMG_0885_editsn_2sm3z3flavia_5
Advertisements

Conversation with Female Photographers – Karolina Wisniowska

While in the process of planning my next conversation with a female photographer, my path luckily crossed with Karolinaʼs. She saw a post I had shared and she wrote me a lovely message saying she was interested in collaborating. I was very excited as I had been following Karolinaʼs work for a few months and I really liked to see her photos leaving a trace of melancholic beauty on my Instagramʼs home page. I felt we had lots of things in common, so we planned a shoot in Bristol, where she is based.
Karolina Wisniowska is an amazing photographer, originally from Poland, working on portraiture and fashion. She started experimenting with self-portrait when she was only 15, as a way to look at herself with more confident eyes, and decided to attend a photography school after graduating. She already knew she wanted art to be part of her life. After a short time in Aberdeen, it was in Bristol where she started her career. Working first as food photographer, she soon went back to her main passion which is photographing people, and she had the chance to shoot with local brands and magazines, while being also a mum of a beautiful young girl.
While chatting, seated in a nice café in the centre of Bristol, I could feel how shy, humble, but at the same time how enthusiastic Karolina is. She did not just talk about her photographs, but about all the feelings, the emotions, the connections that bring each of those photographs to life. Images are stories, she said, and here is where fashion comes. It helps developing a concept and makes an idea, even the most dreamy one, tangible.
And for a good story to work, great characters are essential. And if you look at Karolinaʼs work, you will see how naturally and beautifully she lets people talk in front of her lens. You can almost feel their nostalgia, their timid joy, their silent words. Her women are delicate and strong at the same time, elegant in a natural and simple way, the only way, I believe. This is what I enjoy when I see one of Karolinaʼs images: the beauty of reality, its authenticity.
Thanks a lot, Karolina, for sharing all that with me and for the time spent together!
Please, donʼt miss to follow Karolina Wisniowskaʼs work visiting her website http://www.karolinawisniowska.com and her Instagram @wisniovsky.
©2019 Flavia Catena
Karolina_FlaviaCatena_01riKarolina_FlaviaCatena_08ri
Karolina_FlaviaCatena_05ri
Karolina_FlaviaCatena_11riKarolina_FlaviaCatena_12riKarolina_FlaviaCatena_16riKarolina_FlaviaCatena_18ri
Here below you can see some of Karolina’s beautiful photographs!
E&K22eGrace12ALV21epb7Noctuedi27e